Heartschallenger

Layla and Ben are a couple that certainly make sweet music. I’m not talking about Barry White here; I’m talking about a couple that blares original music from their new-to-New-York ice cream truck.

The set hails from L.A. where they’ve been ice cream trucking for almost two years. Their premise is simple: clients book the truck at events such as celeb parties, raves, kids birthdays, magazine openings, or bar mitzvahs, and Layla and Ben give out free, tasty ice cream.

The duo now has four trucks doling out the summertime favorite and plan to take a couple of them to London and Japan shortly. They stock their trucks—formerly mail trucks—with specialty ice creams from around the globe. Their most popular treats are non-dairy pops like Rice Dream and Tofutti’s. Mochi (the Japanese ice cream orbs) is also another favorite.

Layla and Ben decided to come to New York after their success in L.A. in an attempt to “test their market” before they franchise the biz. Thus far, New York has “embraced them more than L.A.,” and Layla has been impressed with how kind and welcoming everyone in the big city has been. Indeed, as the Dish girls cruised up to the truck on our bikes, there was was Richie Rich—famed club kid extraordinaire—smiling and chatting up the ‘scream team.

But how could any ice cream loving New Yorker not adore them? Layla wears the cutest pink outfits—all glitter and sparkles—and Ben hangs back to watch his pretty princess in action. They are bold when they need to be: once even convincing police officers to let them spread their frozen love without a proper permit. But mostly, they are all sweet and cream.

The name, Heartschallenger, came to Layla in a dream, which turned out to be quite the lucrative premonition. The rate for the truck varies depending on the event, but the two seem to have a fairly negotiable, I-scream-you-scream attitude.

Visit their website to hear the music of their band, Heartsrevolution, and to read all about how the two fell in love, and ultimately decided to spread love through ice cream and house beats.