Tuesday, March 13, 2007

E4B

E4B stands for Easy For Busy, but even the extended name doesn’t give these fruit purées in a pouch justice. Mango, Pear Caramel, Strawberry Banana, Kiwi, and Blueberry Raspberry are all made of just that plus the addition of an apple or banana. There is absolutely no added sugar or preservatives.

The special packaging—like a glorified Capri Sun—was developed by NASA and ensures storage quality and lengthens shelf life, sans preservatives.

The pouch makes them easy to carry, but most importantly, the contents are delicious. A mother and son team who founded the company developed the product when the son, an avid basketball player, needed more fruits in his diet.

To feed your kids more fruit, visit www.e4b.com to order a case.

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