Max Brenner, Are You There?

The real deal?

So this is really strange. I was reading about the most recent Max Brenner expansion and got linked to a FOX Business interview with him. I instantly recalled that Frank Bruni had written an article for the Times a while back in which he proclaimed that there was no real Max Brenner.  Instead, it was a fictitious concept developed by two businessmen.  WTF? Who's telling the truth?  People need to get their PR hats on straight.