FEEDing the Masses

Several months ago, I’d written about FEED Granola, a West Village-based company run by two extremely attractive and nice guys, both named Jason. So, it was to my delight when, a few weeks ago, I bumped into them at the new Whole Foods Market on the Bowery dishing out samples and celebrating their most recent distribution deal in which all Whole Foods on the East coast will be carrying their brand.

This is a HUGE step for this wonderful company. The granola—cranberry coconut, raisin nut, and blueberry almond—is some of the best quality granola I’ve had, with a balance of omega-3s, protein, and fiber that’s been nutritionist-approved. It’s also delicious, and now, thank goodness, easily accessible.