Tuesday, September 18, 2007

Insomnia Cookie to the Rescue

Insomnia Cookies, the perfect name for this burgeoning company, is the answer to every college student and night owl’s late-night dreams. Created to cater to such desires, Insomnia Cookies satisfies your nocturnal cravings for warm desserts. This all-natural cookies-and-milk delivery service began in 2003 by then-UPenn junior Seth Berkowitz, who began by baking for his friends. Once word got out that there was someone on campus handing out cookies in the wee hours, demand grew high enough for Seth to expand his services to the entire UPenn campus, sometimes hand-delivering hundreds of cookies.

Seth and his company have now translated this late-night collegiate craving into franchises on twelve college campuses around the country. Even though the original Insomnia crew now has to hire outside student managers and bakers to run their franchises, the dough is shipped wherever it is needed, including all the way down to Tulane in New Orleans, where they are about to launch their newest station. Balancing the intimate vibe of the company at its beginning with its new corporate direction is what makes Insomnia a unique hybrid of student entrepreneurial ingenuity and Big Business prowess and maturity. This free delivery service runs 7 days a week from 8pm until 2:30am, with its New York delivery range extending beyond the original NYU zone, its only New York baking site, to the surrounding area spanning Houston to 19th street, and crossing from Avenue C to the West Side Highway.

Two of Insomnia’s most popular treats, the white chocolate macadamia cookie and their signature brownie with a cookie dough topping, were both customer suggestions that remain in high demand. Other cookies include double chocolate chunk (a favorite), oatmeal raisin, chocolate chunk, M&M, sugar, and peanut butter. The company’s classic taste originated with Seth’s grandmother’s recipe, with which he tinkered to achieve the satisfyingly gooey but sturdy Insomnia Cookie.

The Insomnia team has branched out into corporate catering and gifting, now serving law and PR firms as well as faithful hungry college students and downtown locals. Since each batch is baked to order, don’t forget to give them 45 minutes delivery time.

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