In any event, when I was working there, I headed up recipe development and adaptation for two products: Home Baking and Great American. Development was a continous round table discussion of what else we could possibly do with chicken. Adaption involved examination of recipe cards from the company's other markets and seeing if we could rework them, without changing the photo. Recipe cards streamed in from around the globe; my job was to measure if they'd go over well stateside.
Why am I revealing this now? Well IMP happens to be a Swedish company. As a result, I spent a fairly lengthy amount of time looking at Swedish recipe cards. They always looked so odd to me- the photo was so stylized. And always so much lace and powdered sugar! Well after cooking at Appelfabriken for almost a month, I had a chance to see the card in context! Flipping through a recipe book, my coworker Judith found a recipe for Kanelbulle, perhaps the most classic Swedish sweet. As a met her at the table, I saw the recipe was in fact not from the book but instead an IMP card that had been wedged into it! I recognized it instantly. I'd adapted it two years prior (to Cinnamon Buns). After speaking with Katarina I learned that though she was no longer receiving the cards, she had for a good stretch. I was unflinching with respect to the imagery on the card- seemed normal from here! What do you think?

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